There have also been several unsuccessful attempts by US companies to buy Entain.
This lead to a fire sale of UK assets to burgeoning American companies, such as the Caesars Group acquiring William Hill for their online systems and then selling back the UK and European assets to the 888 Group. In 2018 the US market reopened too as individual states were given license to set their own gambling laws. These were then further merged into venture capital groups and along with further acquisitions went on to create truly mega companies worth tens of billions, such as Entain (who now own Ladbrokes, Coral, Gala and others) and Flutter Entertainment (Paddy, Betfair, Sky and others). Between 2000-2010 these began to grow to compete with their land-based rivals giving us massive new companies like Betfair (now Flutter), bet365 and Unibet (now Kindred).Īround 2015 a new trend started of big betting companies merging, notably Coral with Ladbrokes and Betfair with Paddy Power. Over time market leaders began to emerge on the high street and famous names like Ladbrokes, Coral, William Hill and Betfred sprung up in thousands of cities and towns across the country.Īs times developed and gambling moved online the old high street names still dominated but it also opened the door for new online-only companies. Back in the early 1960’s when betting shops were first legalised in the UK all betting companies were independents.
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